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Perfect Project Management: Simple & Easy Project Management
Creating Positive Focus

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Example Marketing Campaign Briefs
Campaign Brief
Communication Brief
Data Brief - Selection Criteria & Format (DM/emails/CRMS leads)
Data Brief - Selection Criteria & Format (Individual Service Solutions)
Web Brief
Web - Minor Changes Request Form
Pre Campaign Analysis Brief
MI Brief – Campaign Analysis
MI Brief - Post Campaign Analysis
Any Appendices / supporting information or documents for the briefs
Example Appendix - Use of Promo Material: Do Promos Work
Example Customer Journey Appendix
An EXAMPLE PLAN - Referrals from Strategic Alliances
Revenue projections
Marketing communications programme
Budget breakdown
EXAMPLE STRATEGY PLAN – Regional Strategy 2012 – 2015   
Strategic Background
SWOT Analysis
Historical Performance 2009 – 2011
Financial goals
Market Strategy
Key requirements to achieve growth
Aims & aspirations
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