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About Me

The book salesman should be honoured because he brings to our attention, as a rule, the very books we need most... - Confucius
Bora Alpar: BA (HONS) Banking and Financial Services, Cert PFS, MAQ, ACIM, MNLP
Bora is a highly motivated, experienced & astute strategic marketing & business management professional, who thrives on challenges. With strong commercial aptitude having also led both sales & strategic development functions in financial services operations of varying sizes. Experienced in using marketing strategy, Voice of the Customer & Six-Sigma disciplines to deliver income & profit. Experienced in brand, proposition development & direct/interactive marketing across a broad range of retail financial services marketing in both Domestic (UK) & International markets.
Excellent leadership & influencing skills honed over several years, managing teams of varying sizes, in global projects across multi-national jurisdictions & marketing investment, to improve business processes with a focus on maximizing bottom line growth in a measurable manner.
Skilful in developing strategy & its implementation through successful tactical activity. Keen awareness of identifying growth opportunities & exploitation of customer base evidenced through consultancy experience, enhanced with exposure to Sales Management having led a team of highly qualified multi-cultural wealth management sales staff & being responsible for the strategic direction of the business.
A committed team player with strong inter-personal skills.  Senior Management experience has developed a flexible & responsive attitude to change, with an entrepreneurial flair & a fastidious approach to projects.  
As an astute, knowledgeable & experienced professional, he has carried out work that is of a sensitive nature with a high degree of integrity using intellectual incisiveness for strategic or policy work.
For almost 20 years Bora has been involved in business. He possesses a proven international track record of achievement both within a Fortune 500 blue chip environment & SME’s. His leadership encompasses both direct & via channels within a range of industries. Managing diverse cultures, whilst sustaining business changes. Achieved over 100% targets leading to double digit (19% increase) profit performance.
He has worked on the improvement of processes for international business transformations on both a strategic & tactical level, to enable organisations to achieve extraordinary & ongoing benefits.
Experienced in managing P&L risks by identifying potential cost saving or business development projects respectively.
He has lectured the Chartered Institute of Marketing Postgraduate Diploma (Degree & Masters level) course; Marketing Planning Process, Project Management in Marketing, Delivering Customer Value through Marketing, Emerging Themes & CAM Digital Marketing Diploma; Marketing & Consumer Behaviour.
He has also lectured Materclass, to postgraduates, on marketing strategy, change management & continuous improvement.
In the best & challenging of times Bora’s passion for performance & results has produced constant results, leading to top rated recognition & customer service.  
Bora holds a Masters Practitioner in Neuro Linguistic Programming (NLP – modern psychology, social human behaviour) & also hold qualifications as a Master Hypnotherapist & Time Line Therapist.
In his spare time Bora enjoys some of his passions including gym, surfing & Tai Chi (he is a founder member of Kai Ming Tai Chi Chuan Association). His passion for training & martial arts goes back to his teenage years. During his university years he took up body building & full contact Free Style Kick Boxing. After this he discovered Tai Chi & in which he also trained in the Far East under the tutelage of Professor Li Di Yin (regarded as one of the top 100 living treasures of China) & along with three friends achieved a world first for this art.

Every right minded man has a philosophy of life, whether he knows it or not. Hidden away in his mind are certain governing principles, whether he formulates them in words or not, which govern his life. Surely his ideal ought to be to contribute all that he can, however it may be, whether of money or service, to human progress.
John D. Rockefeller, Random Reminiscences of Men & Events
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